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September 11, 2007
Adweek: Apple's Brand Bruised, Not Battered, by iPhone Price
Apple Inc.'s powerful brand was bruised by the backlash from early iPhone adopters over a US$200 price cut announced last week during a media event, but in the end, the flap will pass forgotten, according to an article by advertising trade journal Adweek. The article looked at the issue in terms of the initial backlash, the fast offer of a $100 credit from Apple CEO Steve Jobs, and the impact these events have and will have on the brand.
From Adweek: Apple's Brand Bruised, Not Battered, by iPhone Price
Posted by Ryan at September 11, 2007 10:49 AM
