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December 28, 2007

Article: The Value of iTunes Video

According to recent reports, Apple will enter the movie rental business in the immediate future a lower-priced, more consumer-friendly alternative to the more challenging movie selling business it has been trying with iTunes since last year. Consumers, goes the logic, generally watch movies once or twice, and don t have a need to pay full price to own a film; they d prefer to pay less, enjoy a quick viewing, then get rid of the video.

From Article: The Value of iTunes Video

Posted by Bob at December 28, 2007 08:32 AM