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December 01, 2007

Backstage: On Advertising Versus Editorial

Following quiet rumblings last night, numerous reports this morning confirmed the firing of CNET employee Jeff Gerstmann, an editorial director at Gamespot, after he wrote a less than fully positive review of an Eidos product that had been heavily advertised on the site. Gerstmann was chiefly responsible for the site s product reviews, and known for his willingness to critically evaluate even the most hyped releases a practice that has

From Backstage: On Advertising Versus Editorial

Posted by Gary at December 1, 2007 12:57 PM