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July 19, 2007
DVR Revolution Brings Closer Monitoring in
TiVo has announced a new rating service for advertisers, based on the TiVo's ability to track, to the second, viewer habits. The StopWatch technology is designed to allow advertisers better insight into viewer habits. The good news is that data only is supplied to the advertisers without personally identifying information, according to Digital Trends on Monday.
From DVR Revolution Brings Closer Monitoring in
Posted by Guido at July 19, 2007 03:22 PM
