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May 18, 2007
DVRs Playing Larger Role in TV Ad
So many shows are now recorded on DVRs and viewed later, the networks and advertisers are now working on a formula to account for deferred viewing, according to the New York Times. "Live plus 72 hours" is the current thinking.
From DVRs Playing Larger Role in TV Ad
Posted by Mel at May 18, 2007 04:05 PM
